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Hannity Fans Are Smashing Their Keurig Machines to Protest Brand Pulling Ads

Hannity Fans Are Smashing Their Keurig Machines to Protest Brand Pulling Ads


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Irate Hannity fans have started the “Keurig Smash Challenge” in response to the coffeemaker brand pulling its ads from the TV show after the Fox News host appeared to call one of the encounters between Senate candidate Roy Moore and a 14-year-old child “consensual.” Sean Hannity made the statement on his radio show while vocally defending the Alabama Republican in a conversation with co-host Lynda McLaughlin. Hannity has since insisted that he “misspoke” regarding Moore’s alleged act of pedophilia, saying that he was “absolutely wrong” — though he has continued to espouse theories as to why he thinks women fabricate stories of sexual assault.

Angelo Carusone, president of the advocacy group Media Matters for America, began alerting brands who sponsor the show (including Keurig) on Twitter that they were sponsoring a show that appears to approve of child molesters and attacking women. Carusone respectfully asked the brands to reconsider.

Good afternoon @Keurig. You are currently sponsoring Sean Hannity's show. He defends child molester Roy Moore and attacks women who speak out against sexual harassment. Please reconsider.

— Angelo Carusone (@GoAngelo) November 10, 2017

“Good afternoon @Keurig,” he wrote. “You are currently sponsoring Sean Hannity's show. Please reconsider.”

Keurig quickly responded to the tweet with the news that they will be pulling their ads from the Fox show.

Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.

— Keurig (@Keurig) November 11, 2017

“Angelo, thank you for your concern and for bringing this to our attention,” said the brand. “We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.”

This enraged Hannity fans and sparked a Keurig boycott that led to viral videos of people destroying their coffee machines (which can cost up to $130) any way they can — including smashing them with hammers and throwing them out of windows — in what they’re calling the “Keurig Smash Challenge.”

“I pulled an ‘Office Space’ with my Keurig... Would be a shame if everyone else joined me in the Keurig Smash Challenge #BoycottKeurig #IStandWithHannity #SundayMorning,” tweeted Angelo John Gage after destroying his semi-expensive machine in the video that started the challenge.

However, some Twitter users are choosing to highlight the absurdity of the protest with some great tweets. Jon Favreau of the Pod Save America podcast tweeted how he felt a sample of a conversation between a smash-challenger and another person might go.

“How was your day?”
“I destroyed my coffee maker because the company that made it stopped advertising on a show where the host defended a child molester.”
“Cool.” https://t.co/tiqpNBdSxY

— Jon Favreau (@jonfavs) November 13, 2017

“How was your day?”

“I destroyed my coffee maker because the company that made it stopped advertising on a show where the host defended a child molester.”

“Cool.”

Republicans are way too politically kuerig

— Megan Amram (@meganamram) November 13, 2017

“Republicans are way too politically kuerig,” joked TV writer and comedian Megan Amram.

“I came into the office early to put Sean Hannity’s face on all the Keurigs this week rules already,” tweeted Buzzfeed’s Jesse McLaren.

Please do not politicize me throwing my Keurig machine out the window today. It was for a completely different reason. Just a coincidence

— Brendan O'Hare (@brendohare) November 12, 2017

“Please do not politicize me throwing my Keurig machine out the window today. Just a coincidence,” wrote Brendan O’Hare.

However visible the protest is against Keurig, they are not the only brand that has expressed a conscience on the matter. Fashion brand Eloquii, genetics testing brand 23 and Me, and vitamin brand Nature’s Bounty have all confirmed via Twitter that they have either blocked The Sean Hannity Show from their advertising list or in a cognizant effort will not be airing their ads during the show. Think the Keurig Smash Challenge is crazy? Check out these political food quotes, moments, and blunders.


Keurig blames managers of their Twitter account for Hannity advertising controversy

Coffee giant Keurig sent out an internal memorandum from CEO Bob Gamgort speaking out against the company’s decision to Tweet their opposition to Sean Hannity’s program over “support” for child molestation. The Tweet caused an uproar on social media calling for boycotts of the company and its products.
Several social media users posted images and videos of their Keurig coffee machines being destroyed in protest.
Portions of the memo were released on Twitter:

Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd

&mdash ErikWemple (@ErikWemple) November 13, 2017


In the memo, he told his team that he didn’t make the decision to Tweet their decision.
“I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputation are too valuable to be put at risk in this manner.”
What’s not mentioned in the memo is whether or not Keurig will resume advertising on Hannity. Gamgort said decisions about advertising normally involve pauses when controversy arises, after which they reevaluate their long-term advertising plans. By Tweeting it out, the person/people behind the Twitter account inserted the company into the politics behind the decision.

Further Reading

Sean Hannity fans destroy Keurig coffee makers over advertising announcement

Sean Hannity fans are posting videos of themselves destroying their Keurig coffee makers after the company said it was pulling its advertising from his Fox News show.
Keurig tweeted Saturday that it was yanking its ad after Angelo Carusone, the president of the liberal advocacy group Media Matters for America, posted that the coffee maker company was still sponsoring Hannity after his comments about Alabama Senate candidate Roy Moore.

KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’

On Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.
The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.


Keurig blames managers of their Twitter account for Hannity advertising controversy

Coffee giant Keurig sent out an internal memorandum from CEO Bob Gamgort speaking out against the company’s decision to Tweet their opposition to Sean Hannity’s program over “support” for child molestation. The Tweet caused an uproar on social media calling for boycotts of the company and its products.
Several social media users posted images and videos of their Keurig coffee machines being destroyed in protest.
Portions of the memo were released on Twitter:

Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd

&mdash ErikWemple (@ErikWemple) November 13, 2017


In the memo, he told his team that he didn’t make the decision to Tweet their decision.
“I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputation are too valuable to be put at risk in this manner.”
What’s not mentioned in the memo is whether or not Keurig will resume advertising on Hannity. Gamgort said decisions about advertising normally involve pauses when controversy arises, after which they reevaluate their long-term advertising plans. By Tweeting it out, the person/people behind the Twitter account inserted the company into the politics behind the decision.

Further Reading

Sean Hannity fans destroy Keurig coffee makers over advertising announcement

Sean Hannity fans are posting videos of themselves destroying their Keurig coffee makers after the company said it was pulling its advertising from his Fox News show.
Keurig tweeted Saturday that it was yanking its ad after Angelo Carusone, the president of the liberal advocacy group Media Matters for America, posted that the coffee maker company was still sponsoring Hannity after his comments about Alabama Senate candidate Roy Moore.

KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’

On Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.
The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.


Keurig blames managers of their Twitter account for Hannity advertising controversy

Coffee giant Keurig sent out an internal memorandum from CEO Bob Gamgort speaking out against the company’s decision to Tweet their opposition to Sean Hannity’s program over “support” for child molestation. The Tweet caused an uproar on social media calling for boycotts of the company and its products.
Several social media users posted images and videos of their Keurig coffee machines being destroyed in protest.
Portions of the memo were released on Twitter:

Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd

&mdash ErikWemple (@ErikWemple) November 13, 2017


In the memo, he told his team that he didn’t make the decision to Tweet their decision.
“I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputation are too valuable to be put at risk in this manner.”
What’s not mentioned in the memo is whether or not Keurig will resume advertising on Hannity. Gamgort said decisions about advertising normally involve pauses when controversy arises, after which they reevaluate their long-term advertising plans. By Tweeting it out, the person/people behind the Twitter account inserted the company into the politics behind the decision.

Further Reading

Sean Hannity fans destroy Keurig coffee makers over advertising announcement

Sean Hannity fans are posting videos of themselves destroying their Keurig coffee makers after the company said it was pulling its advertising from his Fox News show.
Keurig tweeted Saturday that it was yanking its ad after Angelo Carusone, the president of the liberal advocacy group Media Matters for America, posted that the coffee maker company was still sponsoring Hannity after his comments about Alabama Senate candidate Roy Moore.

KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’

On Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.
The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.


Keurig blames managers of their Twitter account for Hannity advertising controversy

Coffee giant Keurig sent out an internal memorandum from CEO Bob Gamgort speaking out against the company’s decision to Tweet their opposition to Sean Hannity’s program over “support” for child molestation. The Tweet caused an uproar on social media calling for boycotts of the company and its products.
Several social media users posted images and videos of their Keurig coffee machines being destroyed in protest.
Portions of the memo were released on Twitter:

Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd

&mdash ErikWemple (@ErikWemple) November 13, 2017


In the memo, he told his team that he didn’t make the decision to Tweet their decision.
“I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputation are too valuable to be put at risk in this manner.”
What’s not mentioned in the memo is whether or not Keurig will resume advertising on Hannity. Gamgort said decisions about advertising normally involve pauses when controversy arises, after which they reevaluate their long-term advertising plans. By Tweeting it out, the person/people behind the Twitter account inserted the company into the politics behind the decision.

Further Reading

Sean Hannity fans destroy Keurig coffee makers over advertising announcement

Sean Hannity fans are posting videos of themselves destroying their Keurig coffee makers after the company said it was pulling its advertising from his Fox News show.
Keurig tweeted Saturday that it was yanking its ad after Angelo Carusone, the president of the liberal advocacy group Media Matters for America, posted that the coffee maker company was still sponsoring Hannity after his comments about Alabama Senate candidate Roy Moore.

KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’

On Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.
The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.


Keurig blames managers of their Twitter account for Hannity advertising controversy

Coffee giant Keurig sent out an internal memorandum from CEO Bob Gamgort speaking out against the company’s decision to Tweet their opposition to Sean Hannity’s program over “support” for child molestation. The Tweet caused an uproar on social media calling for boycotts of the company and its products.
Several social media users posted images and videos of their Keurig coffee machines being destroyed in protest.
Portions of the memo were released on Twitter:

Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd

&mdash ErikWemple (@ErikWemple) November 13, 2017


In the memo, he told his team that he didn’t make the decision to Tweet their decision.
“I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputation are too valuable to be put at risk in this manner.”
What’s not mentioned in the memo is whether or not Keurig will resume advertising on Hannity. Gamgort said decisions about advertising normally involve pauses when controversy arises, after which they reevaluate their long-term advertising plans. By Tweeting it out, the person/people behind the Twitter account inserted the company into the politics behind the decision.

Further Reading

Sean Hannity fans destroy Keurig coffee makers over advertising announcement

Sean Hannity fans are posting videos of themselves destroying their Keurig coffee makers after the company said it was pulling its advertising from his Fox News show.
Keurig tweeted Saturday that it was yanking its ad after Angelo Carusone, the president of the liberal advocacy group Media Matters for America, posted that the coffee maker company was still sponsoring Hannity after his comments about Alabama Senate candidate Roy Moore.

KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’

On Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.
The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.


Keurig blames managers of their Twitter account for Hannity advertising controversy

Coffee giant Keurig sent out an internal memorandum from CEO Bob Gamgort speaking out against the company’s decision to Tweet their opposition to Sean Hannity’s program over “support” for child molestation. The Tweet caused an uproar on social media calling for boycotts of the company and its products.
Several social media users posted images and videos of their Keurig coffee machines being destroyed in protest.
Portions of the memo were released on Twitter:

Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd

&mdash ErikWemple (@ErikWemple) November 13, 2017


In the memo, he told his team that he didn’t make the decision to Tweet their decision.
“I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputation are too valuable to be put at risk in this manner.”
What’s not mentioned in the memo is whether or not Keurig will resume advertising on Hannity. Gamgort said decisions about advertising normally involve pauses when controversy arises, after which they reevaluate their long-term advertising plans. By Tweeting it out, the person/people behind the Twitter account inserted the company into the politics behind the decision.

Further Reading

Sean Hannity fans destroy Keurig coffee makers over advertising announcement

Sean Hannity fans are posting videos of themselves destroying their Keurig coffee makers after the company said it was pulling its advertising from his Fox News show.
Keurig tweeted Saturday that it was yanking its ad after Angelo Carusone, the president of the liberal advocacy group Media Matters for America, posted that the coffee maker company was still sponsoring Hannity after his comments about Alabama Senate candidate Roy Moore.

KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’

On Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.
The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.


Keurig blames managers of their Twitter account for Hannity advertising controversy

Coffee giant Keurig sent out an internal memorandum from CEO Bob Gamgort speaking out against the company’s decision to Tweet their opposition to Sean Hannity’s program over “support” for child molestation. The Tweet caused an uproar on social media calling for boycotts of the company and its products.
Several social media users posted images and videos of their Keurig coffee machines being destroyed in protest.
Portions of the memo were released on Twitter:

Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd

&mdash ErikWemple (@ErikWemple) November 13, 2017


In the memo, he told his team that he didn’t make the decision to Tweet their decision.
“I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputation are too valuable to be put at risk in this manner.”
What’s not mentioned in the memo is whether or not Keurig will resume advertising on Hannity. Gamgort said decisions about advertising normally involve pauses when controversy arises, after which they reevaluate their long-term advertising plans. By Tweeting it out, the person/people behind the Twitter account inserted the company into the politics behind the decision.

Further Reading

Sean Hannity fans destroy Keurig coffee makers over advertising announcement

Sean Hannity fans are posting videos of themselves destroying their Keurig coffee makers after the company said it was pulling its advertising from his Fox News show.
Keurig tweeted Saturday that it was yanking its ad after Angelo Carusone, the president of the liberal advocacy group Media Matters for America, posted that the coffee maker company was still sponsoring Hannity after his comments about Alabama Senate candidate Roy Moore.

KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’

On Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.
The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.


Keurig blames managers of their Twitter account for Hannity advertising controversy

Coffee giant Keurig sent out an internal memorandum from CEO Bob Gamgort speaking out against the company’s decision to Tweet their opposition to Sean Hannity’s program over “support” for child molestation. The Tweet caused an uproar on social media calling for boycotts of the company and its products.
Several social media users posted images and videos of their Keurig coffee machines being destroyed in protest.
Portions of the memo were released on Twitter:

Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd

&mdash ErikWemple (@ErikWemple) November 13, 2017


In the memo, he told his team that he didn’t make the decision to Tweet their decision.
“I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputation are too valuable to be put at risk in this manner.”
What’s not mentioned in the memo is whether or not Keurig will resume advertising on Hannity. Gamgort said decisions about advertising normally involve pauses when controversy arises, after which they reevaluate their long-term advertising plans. By Tweeting it out, the person/people behind the Twitter account inserted the company into the politics behind the decision.

Further Reading

Sean Hannity fans destroy Keurig coffee makers over advertising announcement

Sean Hannity fans are posting videos of themselves destroying their Keurig coffee makers after the company said it was pulling its advertising from his Fox News show.
Keurig tweeted Saturday that it was yanking its ad after Angelo Carusone, the president of the liberal advocacy group Media Matters for America, posted that the coffee maker company was still sponsoring Hannity after his comments about Alabama Senate candidate Roy Moore.

KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’

On Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.
The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.


Keurig blames managers of their Twitter account for Hannity advertising controversy

Coffee giant Keurig sent out an internal memorandum from CEO Bob Gamgort speaking out against the company’s decision to Tweet their opposition to Sean Hannity’s program over “support” for child molestation. The Tweet caused an uproar on social media calling for boycotts of the company and its products.
Several social media users posted images and videos of their Keurig coffee machines being destroyed in protest.
Portions of the memo were released on Twitter:

Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd

&mdash ErikWemple (@ErikWemple) November 13, 2017


In the memo, he told his team that he didn’t make the decision to Tweet their decision.
“I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputation are too valuable to be put at risk in this manner.”
What’s not mentioned in the memo is whether or not Keurig will resume advertising on Hannity. Gamgort said decisions about advertising normally involve pauses when controversy arises, after which they reevaluate their long-term advertising plans. By Tweeting it out, the person/people behind the Twitter account inserted the company into the politics behind the decision.

Further Reading

Sean Hannity fans destroy Keurig coffee makers over advertising announcement

Sean Hannity fans are posting videos of themselves destroying their Keurig coffee makers after the company said it was pulling its advertising from his Fox News show.
Keurig tweeted Saturday that it was yanking its ad after Angelo Carusone, the president of the liberal advocacy group Media Matters for America, posted that the coffee maker company was still sponsoring Hannity after his comments about Alabama Senate candidate Roy Moore.

KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’

On Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.
The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.


Keurig blames managers of their Twitter account for Hannity advertising controversy

Coffee giant Keurig sent out an internal memorandum from CEO Bob Gamgort speaking out against the company’s decision to Tweet their opposition to Sean Hannity’s program over “support” for child molestation. The Tweet caused an uproar on social media calling for boycotts of the company and its products.
Several social media users posted images and videos of their Keurig coffee machines being destroyed in protest.
Portions of the memo were released on Twitter:

Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd

&mdash ErikWemple (@ErikWemple) November 13, 2017


In the memo, he told his team that he didn’t make the decision to Tweet their decision.
“I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputation are too valuable to be put at risk in this manner.”
What’s not mentioned in the memo is whether or not Keurig will resume advertising on Hannity. Gamgort said decisions about advertising normally involve pauses when controversy arises, after which they reevaluate their long-term advertising plans. By Tweeting it out, the person/people behind the Twitter account inserted the company into the politics behind the decision.

Further Reading

Sean Hannity fans destroy Keurig coffee makers over advertising announcement

Sean Hannity fans are posting videos of themselves destroying their Keurig coffee makers after the company said it was pulling its advertising from his Fox News show.
Keurig tweeted Saturday that it was yanking its ad after Angelo Carusone, the president of the liberal advocacy group Media Matters for America, posted that the coffee maker company was still sponsoring Hannity after his comments about Alabama Senate candidate Roy Moore.

KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’

On Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.
The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.


Watch the video: Hannity Campaigns For Trump After Saying He Wont. The View (June 2022).